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  • Duration 3 Years
  • Start September, January, May
  • Delivery Campus Taught
Foundation Entry

Our Business and Marketing degree offers a unique opportunity to advance your career.

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In today's highly competitive industries, organisations heavily rely on skilled marketers to thrive. With this degree, we aim to equip you with a comprehensive understanding of the strategies and techniques that drive success in the dynamic and ever-evolving business world. This degree will provide a comprehensive study of various key areas of branding, brand management, market research methods, consumer behaviour and digital marketing.

Our lecturers are experts in their fields and all have solid hands-on industry experience. you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. These are just a few examples of the diverse subjects covered in our Business and Marketing degree. By providing a comprehensive study in these areas and more, we aim to equip our students with the knowledge and skills necessary to excel in the dynamic and competitive career field of business and marketing.

With key modules in Digital Marketing, Consumer Behaviour and Branding the course will prepare you for a career in marketing management in sectors such as FMCG, financial services, telecoms and tourism.

Why study with us

  • This degree allows you to gain a broad understanding of the key areas of business and how marketing is key for day-to-day function and success.

  • Develop a clear understanding of business and marketing principals, audiences, business structures, campaigns, modern marketing, management and more

  • You will be given a new perspective on how Business and Marketing works first-hand from industry professionals and lecturers, with key networking and employability focus throughout your studies

Key Features

On successful completion of the course you will be able to:

  • Analyse and evaluate a range of business organisations with reference to their structure, functions, sources of power, management, culture, risk management, entrepreneurship, and their ability to respond effectively to the changing environment within which they operate.
  • Explore local, national, international and global contemporary issues and influences, both internal and external, including the marketplace, on the development of corporate strategy and the organisation’s performance, overall effectiveness and the ability to meet all stakeholder needs and interests.
  • Critically evaluate the importance and influence of the social, political, ethical, technological, environmental, legal and global contexts within which businesses operate.
  • Critically analyse and evaluate the theories, frameworks, principles, functions and processes of business management, including managing and developing people, marketing, finance and information systems in order for them to be used effectively within business operations.
  • Critically appraise the range of decision-making methods and supporting analytical tools, including the use of IT, available to and used by managers to formulate and implement business decisions.
  • Critically analyse and evaluate the marketing role, function and processes in relation to consumer behaviour, marketing communications, branding, business to business marketing and international marketing.

Learning outcomes

Learning outcomes for the award of: CertHE (Level 4)

  • Students will be able to outline key aspects of the Business Environment, along with the Economic and Financial factors affecting Businesses.
  • Students will be able to manage their time effectively and prioritise workloads
  • Students will be able to work effectively as an individual with ordinary levels of supervision
  • Students will be able to work in a group with ordinary levels of supervision

Learning outcomes for the award of: DipHE (Level 5)

  • Students will be able to define and analyse key aspects of the Business Environment, along with the Economic and Financial factors affecting Businesses.
  • Students will be able to manage people and information effectively and develop sound marketing strategies
  • Students will be aware of the legal constraints that apply to businesses
  • Students will be able to create and disseminate effective messaging
  • Students will be able to manage their time effectively and prioritise workloads
  • Students will be able to work effectively as an individual with ordinary levels of supervision
  • Students will be able to work in a group with ordinary levels of supervision

 

Learning outcomes for the award of: BSc (Level 6)

  • Students will be able to define, analyse key and critically evaluate aspects of the Business Environment, along with the Economic and Financial factors affecting Businesses.
  • Students will be able to manage people and information effectively and develop sound marketing strategies
  • Students will be aware of the legal constraints that apply to businesses
  • Students will be able to create and disseminate effective messaging
  • Students will be able to define, analyse, and critically evaluate operational processes and project management methodologies in the execution of international business activity
  • Students will be able to develop, critique, and implement strategic choices
  • Students will be able to critically analyse and evaluate consumer behaviour
  • Students will be able to develop strategic digital solutions to marketing problems
  • Students will be able to conduct detailed, academically rigorous research in order to produce effective solutions to business problems
  • Students will be able to manage their time effectively and prioritise workloads
  • Students will be able to work effectively as an individual with ordinary levels of supervision
  • Students will be able to work in a group with ordinary levels of supervision

Modules

Foundation:

  • Data Skills
  • Research Skills
  • Communication Skills
  • Professional Development Skills

Year 1:

  • Academic and Professional Skills
  • Introduction to Business
  • Economics for Business
  • Business Finance

Year 2:

  • Managing Human Resources
  • Principles and Practices of Marketing
  • Legal Aspects of Business\
  • Marketing Communications and Branding

Year 3:

  • Executing Business Strategy
  • Consumer Behaviour
  • Digital Marketing
  • Undergraduate Project (Business Contexts)

What you'll do

You will be allocated a Personal Development Tutor at the start of your course. This will be your first point of contact for questions about your studies. Regular sessions with your tutor ensure they will be up to date with your academic progress and able to offer insightful guidance to assist you in reaching your full potential.

All our students at University of Central Lancashire London have the opportunity to complete our Employability Award during their time with us. Our aim for the Employability Award is to increase students’ awareness, knowledge and skills to succeed in the graduate job market, postgraduate study or business enterprise.

All assignments during your course are designed with your career progression in mind and give you opportunities to develop and improve transferable skills employers look for.

Assessment

We’ll assess your progress through a variety of methods from coursework, group assignments, activity-based assignments and exams. You can expect to part take in on-going problem-solving activities, projects and presentations. You’ll also be able to access support material through our Virtual Learning Environment (VLE).

Entry requirements

96 UCAS tariff points from 3 A Levels or equivalent, e.g. BCC.

 

Alternatively;

Irish Leaving Certificate: BBCCC.

Scottish Highers: BBCCC.

BTEC Level 3 Extended Diploma: DMM in a related subject.

International Baccalaureate Diploma: 24 points.

All applicants are required to have at least 3 GCSEs at grade C, or grade 4, or above, including English and Maths.

Candidates must demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification.

Candidates who meet the above entry criteria, but have been out of study for 5 years, will be required to pass an academic interview.

We will also consider applications to level 4 entry from those who are not able to meet our normal course entry requirements but can demonstrate that they have achieved the required level of knowledge and skills and have the potential to benefit from the course, for example: through relevant work experience and professional development.

For Foundation entry, a UCAS Tariff Entry of 40 points.

Candidates who meet the above entry criteria, but have been out of study for 5 years, will be required to pass an academic interview.

We will also consider applications to level 3 entry from those who are not able to meet our normal course entry requirements but can demonstrate that they have achieved the required level of knowledge and skills and have the potential to benefit from the course, for example: through relevant work experience and professional development.

Non-Standard Entry (Mature 21+): We require an academic Level 3 qualification (Ofqual recognised) OR a Level 2 qualification in the desired field of study accompanied with work experience within this field in the last 5 years.  Candidates in this category would be required to pass an academic interview.

Careers

In today's competitive job market, it's crucial for graduates to differentiate themselves and make a lasting impression to land their first full-time job after university. Standing out from the crowd is key, and this degree will help you do exactly that.

Associated Jobs:

  • Advertising Account Manager
  • Copywriter
  • Market Researcher
  • Marketing Executive
  • Media Planner or Buyer
  • Social Media Manager
  • Event Manager
  • Public Relations Account Manager
  • Product Manager

A degree in Business and Marketing will equip students and graduates with the necessary skills for a marketing management career.  Marketing positions can be found in a diverse range of industries, spanning from financial and consumer-orientated companies to not-for-profit entities such as charities and local government. Graduates will gain a foundation of marketing knowledge, and will have the opportunity to specialise in specific areas such as advertising and sponsorship, brand and product management, or digital marketing.

Timetable

Non-Standard delivery (evening and weekend delivery):

Our non-standard delivery is on a Tuesday + Thursday evening (18:00 to 21:00) + Saturday (10:00 to 17:00)

Fees and funding

2024/25

UK
Full-time £9,250 per year

Scholarships and Support

Top Achievers

Scholarships of £2,000 are available for the overall Top Achievers in Year 0 (Foundation Year), Year 1 and Year 2.

The winners are presented with their scholarships during our Top Achievers event which is hosted twice a year. The scholarship is applied to tuition fees for the next academic year.

Travel Bursary

The Travel Bursary has been designed to help students cover the costs of studying at university in the city each semester. Eligible students can receive a payment of £250 for each semester, with the opportunity of receiving up to £500 per Academic Year.

Requirements:

  • Studying for an undergraduate degree
    90% minimum attendance across all modules for the semester
    Submitted all assessments on time (If an assessment offence has been proven, it will be considered as non-submission)

The eligibility of students will be assessed at the end of Semester 1 and Semester 2. If you qualify to receive the Travel Bursary for Semester 1, the required attendance and assessment criteria would have to be maintained during Semester 2 to qualify for the second payment at the end of Semester 2.

Payment:

  • For qualifying students, the payment will be £250 after the assessment results are confirmed for Semester 1, and £250 after the results are confirmed for Semester 2.
  • You will be notified by e-mail as to what date you can expect payment to be made.
  • Should you qualify for Travel Bursary, you will be able to enter your bank details in a secure repository on VLE which will be used by Finance to make the payment. You will be solely responsible for ensuring the accuracy of these details. Central Lancashire London will not be liable for any loss as a result of incorrect payment details.

Attendance Monitoring:

  • You can keep track of your attendance online through the VLE and this is updated on a daily basis.
  • Please note that if you record your in-class attendance later than 10:30 am (if you have a lecture in the morning) and 2:30 pm (if you have a lecture in the afternoon), you will be marked as absent.
  • If you believe you are having a technological issue registering your in-class attendance via VLE, please make an attendance enquiry through VLE for assistance. 

Central Lancashire London reserves the right to withdraw the bursary at any time if deemed necessary.


If you have any issues with your attendance, please email the attendance team at: icentre@london.uclan.ac.uk

If you have any enquiries about the bursary, please email the finance team at: finance@london.uclan.ac.uk

DSA Grant

This request is available for students who are unable to pay the contribution of £200 towards the DSA equipment. We will need a copy of the Disabled Student Allowance Entitlement letter from Student Finance before we can assess your application.

If you would like to apply for the DSA grant, please send an email to finance@london.uclan.ac.uk

Please note this is only available to students with an approved Disabled Student Allowance from the Student Loan Company.

To read our DSA grant terms and conditions click here.