BSc (Hons) Business and Marketing

On successful completion of the course you will be able to:

• Analyse and evaluate a range of business organisations with reference to their structure, functions, sources of power, management, culture, risk management, entrepreneurship, and their ability to respond effectively to the changing environment within which they operate.
• Explore local, national, international and global contemporary issues and influences, both internal and external, including the marketplace, on the development of corporate strategy and the organisation’s performance, overall effectiveness and the ability to meet all stakeholder needs and interests.
• Critically evaluate the importance and influence of the social, political, ethical, technological, environmental, legal and global contexts within which businesses operate.
• Critically analyse and evaluate the theories, frameworks, principles, functions and processes of business management, including managing and developing people, marketing, finance and information systems in order for them to be used effectively within business operations.
• Critically appraise the range of decision-making methods and supporting analytical tools, including the use of IT, available to and used by managers to formulate and implement business decisions.
• Critically analyse and evaluate the marketing role, function and processes in relation to consumer behaviour, marketing communications, branding, business to business marketing and international marketing.

Learning outcomes for the award of: CertHE (Level 4)

• Students will be able to outline key aspects of the Business Environment, along with the Economic and Financial factors affecting Businesses.
• Students will be able to manage their time effectively and prioritise workloads
• Students will be able to work effectively as an individual with ordinary levels of supervision
• Students will be able to work in a group with ordinary levels of supervision

Learning outcomes for the award of: DipHE (Level 5)

• Students will be able to define and analyse key aspects of the Business Environment, along with the Economic and Financial factors affecting Businesses.
• Students will be able to manage people and information effectively and develop sound marketing strategies
• Students will be aware of the legal constraints that apply to businesses
• Students will be able to create and disseminate effective messaging
• Students will be able to manage their time effectively and prioritise workloads
• Students will be able to work effectively as an individual with ordinary levels of supervision
• Students will be able to work in a group with ordinary levels of supervision

Learning outcomes for the award of: BSc (Level 6)

• Students will be able to define, analyse key and critically evaluate aspects of the Business Environment, along with the Economic and Financial factors affecting Businesses.
• Students will be able to manage people and information effectively and develop sound marketing strategies
• Students will be aware of the legal constraints that apply to businesses
• Students will be able to create and disseminate effective messaging
• Students will be able to define, analyse, and critically evaluate operational processes and project management methodologies in the execution of international business activity
• Students will be able to develop, critique, and implement strategic choices
• Students will be able to critically analyse and evaluate consumer behaviour
• Students will be able to develop strategic digital solutions to marketing problems
• Students will be able to conduct detailed, academically rigorous research in order to produce effective solutions to business problems
• Students will be able to manage their time effectively and prioritise workloads
• Students will be able to work effectively as an individual with ordinary levels of supervision
• Students will be able to work in a group with ordinary levels of supervision

We’ll assess your progress through a variety of methods from coursework, group assignments, activity-based assignments and exams. You can expect to part take in on-going problem-solving activities, projects and presentations. You’ll also be able to access support material through our Virtual Learning Environment (VLE).

96 UCAS tariff points from 3 A Levels or equivalent, e.g. BCC.

Alternatively;

Irish Leaving Certificate: BBCCC.

Scottish Highers: BBCCC.

BTEC Level 3 Extended Diploma: DMM in a related subject.

International Baccalaureate Diploma: 24 points.

All applicants are required to have at least 3 GCSEs at grade C, or grade 4, or above, including English and Maths.

Candidates must demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification.

Candidates who meet the above entry criteria, but have been out of study for 5 years, will be required to pass an academic interview.

We will also consider applications to level 4 entry from those who are not able to meet our normal course entry requirements but can demonstrate that they have achieved the required level of knowledge and skills and have the potential to benefit from the course, for example: through relevant work experience and professional development.

For Foundation entry, a UCAS Tariff Entry of 40 points.

Candidates who meet the above entry criteria, but have been out of study for 5 years, will be required to pass an academic interview.

We will also consider applications to level 3 entry from those who are not able to meet our normal course entry requirements but can demonstrate that they have achieved the required level of knowledge and skills and have the potential to benefit from the course, for example: through relevant work experience and professional development.

Non-Standard Entry (Mature 21+): We require an academic Level 3 qualification (Ofqual recognised) OR a Level 2 qualification in the desired field of study accompanied with work experience within this field in the last 5 years.  Candidates in this category would be required to pass an academic interview.

In today's competitive job market, it's crucial for graduates to differentiate themselves and make a lasting impression to land their first full-time job after university. Standing out from the crowd is key, and this degree will help you do exactly that.

Associated Jobs:

• Advertising Account Manager
• Copywriter
• Market Researcher
• Marketing Executive
• Media Planner or Buyer
• Social Media Manager
• Event Manager
• Public Relations Account Manager
• Product Manager

A degree in Business and Marketing will equip students and graduates with the necessary skills for a marketing management career.  Marketing positions can be found in a diverse range of industries, spanning from financial and consumer-orientated companies to not-for-profit entities such as charities and local government. Graduates will gain a foundation of marketing knowledge, and will have the opportunity to specialise in specific areas such as advertising and sponsorship, brand and product management, or digital marketing.

Non-Standard delivery (evening and weekend delivery):

Our non-standard delivery is on a Tuesday + Thursday evening (18:00 to 21:00) + Saturday (10:00 to 17:00)